Opera Global Business involved in the organization and implementation of the European beef promotional campaign EUBEEF ASIA: Nice to beef you in China and South Korea
“Nice to Beef You” is a promotional campaign with European funds that aims to increase the competitiveness and consumption of European Beef in China and South Korea. This projects intends to raise the awareness of the European beef quality and its EU production model by carrying out a mix of promotional and informative activities in the target markets such as participations at trade fairs, study trips and informative seminars. Two of the most important beef associations in Europe in terms of production and representativity are behind this campaign: Provacuno from Spain and ASSOCARNI from Italy.
