English Blog Opera Global Business

Ópera Global business will support REA on the organization of promotional events and EU pavilions in third countries

19 December, 2022by Opera Global Business Opera Global Business No Comments

Union makes force. That is what GOPA COM, Opera Global Business and Edelman thought when REA published a tender last year. They decided to build a consortium led by GOPA COM to be the most competitive option for this campaign and indeed, they were, being recently awarded with this contract.

This mean that the consortium will be in charge of supporting REA for the next 3 years in the organization of promotional events and EU pavilions in third Countries. The campaign, that starts next January, will last 3 years with the aim of raising awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on third countries.

These are great news for Ópera Global business which has been working with EU fundings for the promotion of agricultural products since 2017 for different Eu agri-food bodies, targeting mostly third countries.

Opera Global Business coordinated participation in the ProWine Shanghai trade fair

21 December, 2021by Opera Global Business Opera Global Business No Comments

Opera Global Business coordinated the participation in the ProWine Shanghai fair, held last November, of the program “Taste the Difference: Quality Wines from the Heart of Europe” (TTD.EU), a campaign to promote European wine and its quality labels (PDO/PGI) in China and the United States.

Activities included a master class to raise awareness of the long tradition and quality standards of the Catalan region’s appellations of origin, as well as virtual meetings between wine operators and representatives of Catalan wineries.

“Taste the Difference: Quality Wines from the Heart of Europe” is a three-year promotion project funded by REA, the European Research Executive Agency. Its beneficiaries, Unione Italiana Vini (the Italian wine market association) and Prodeca (the public body that supports Catalan companies abroad), rely on Opera Global Business for the implementation of promotional activities.

TASTE_THE_DIFFERENCE_SHANGHAI

Follow the project on our social networks: Instagram @TastetheDifference_EU Facebook @TastetheDifference_EU

The Valle del Jerte picota is promoted at the Fruit Attraction fair under the campaign Pick a Picota from Europe with the support of Opera Global Business.

2 December, 2021by Opera Global Business Opera Global Business No Comments

The Valle del Jerte picota cherry has started this year the European program (REA) to be promoted in the United Kingdom under the campaign “Pick a Picota from Europe” with Opera Global Business as executing agency.

This campaign, subsidized by the European Research Executive Agency (REA), aims, in addition to reaching more consumers, to show the traditional, healthy and sustainable harvesting methods used by the main European producer, Valle del Jerte, and to inform the British consumer about the unique characteristics and benefits of the picota cherry.

Among the various actions developed within the program, is the participation in the Fruit Attraction 2021 fair, one of the most important international fairs in the fruit and vegetable sector. From October 5 to 7, all international visitors and professionals from the sector were able to visit the Pick a Picota from Europe stand to learn about all the benefits and characteristics of this delicious fruit.

The face-to-face actions for the promotion of Spanish beef are back with Opera Global Business

19 November, 2021by Opera Global Business Opera Global Business No Comments

Las acciones presenciales para la promoción del vacuno español vuelven a la carga de la mano de Opera Global Business

Under the campaign “What Wonderful European Beef 2.0“, Opera Global Business consultants organized, after the pandemic, the first face-to-face reverse mission aimed at Saudi Arabian importers.

During this action, carried out between October 31st and November 4th, a group of 6 importers from the meat sector had the opportunity to visit several factories, slaughterhouses and beef farms in Spain, where they could learn first-hand about the European Production Model and the importance it gives to sustainability, animal welfare and sanitary control.

In addition to these interesting visits, the Saudi importers participated in two b2b seminars in Madrid and Barcelona with companies in the sector.

The objective of this trade mission is to promote European beef in Saudi Arabia in order to increase exports to the country, being the first activity of a wide range of promotional actions planned for the Saudi market during the next 3 years, which include fairs, showrooms, masterclass… and much more!

Opera Global Business collaborates, together with the Chamber of Vigo, in the organization of a reverse mission within the framework of the Conxemar 2021 fair

9 November, 2021by Opera Global Business Opera Global Business No Comments

Taking advantage of the XXII edition of the International Fair of Frozen Seafood Products Conxemar, the consultancy has carried out the organization of a reverse mission of international buyers, in order to promote fishery products and support Galician SMEs in the sector internationally.

The meetings took place between October 5 and 7 at the Conxemar fairgrounds, where a total of 40 Galician companies had the opportunity to meet with international buyers from Italy, Poland, France, Holland and Belgium.

The professionals invited to the reverse mission also had the opportunity to visit during the 3 days of celebration, the 489 exhibitors of the Conxemar Fair, being the first fair of the sector to be held in person after the break for the Covid-19 reaching a total of 22,000 visitors from 95 countries.

Opera Global Business continues to lead European wine promotion campaigns

23 August, 2021by Opera Global Business Opera Global Business No Comments

Last July a new project was launched to promote European wine through funds from the REA (Research Executive Agency), which until now were known as CHAFEA funds. With the “Taste The Difference Made in EU (TTD.EU)” program, the consulting firm Opera Global Business will take charge of the implementation of a promotion campaign for the main European Denominations of Origin. The partners of the program (Unione Italiana Vini -UIV and the Catalan food promoter PRODECA) have relied on the consultancy’s experience in promotional campaigns for the sector.

The program, with a total amount of 6 million euros, aims to promote knowledge of the quality labels of European wines, their characteristics and their quality systems in the two main world markets: the United States and China. The campaign foresees the use of all the most effective promotional tools. In addition, new techniques and new innovative solutions will be made available to the sector and the DO.

In China, it has already been possible to implement events and actions in person, thanks to the local Opera Global Business team that has carried out training and information sessions for professionals in the sector in the main provinces of the country. In the coming months, numerous events are planned both in China and in the United States.

Opera Global Business resumes face-to-face promotion of European wine in Asia

21 June, 2021by Opera Global Business Opera Global Business No Comments

Opera Global Business takes up the initiative of face-to-face promotion in Asia of the wine sector, as the implementation agency of the European program “European Garnacha / Grenache Quality Wines from France and Spain”. In the period of global recovery that many countries are carrying out after the pandemic, the large Asian economies have left room for the return of large exhibition points in face-to-face format, such as trade fairs. In this sense, Opera has implemented two trade fairs with direct impact in two major Asian capitals: Wine & Gourmet Japan, in Tokyo from April 21 to 23, and Topwine China, in Beijing from June 1 to 3. Between both fairs, the data confirm that the face-to-face promotion has a new place, with more than 37,000 attendees in total. During both events, Opera Global Business also implemented two seminars (masterclass) and two dinners with local sommeliers, combining synergies to promote the European wine sector, which were very successful and well received by the attendees. During all the events, special emphasis was placed on promoting European quality wine, certified under the PGI (Protected Geographical Indication) and DO (Denomination of Origin) quality seals.

The 2nd edition of the Mujer Emprende Export project begins

16 June, 2021by Opera Global Business Opera Global Business No Comments

One more year, and after the success of the 1st edition, Opera Global Business continues to focus on gender equality and the growth of inclusive development through the implementation of the #MujerEmprendexport program in Panama.

The fundamental objective of the participation of Opera Global Business in this program is to promote the competitiveness of companies led by Panamanian women, providing them with advice, training and technical assistance to promote their products in the international market.

To achieve these objectives, the program is divided into different actions:

– Pre-selection of qualified candidates to participate (May – July). Selection of the companies participating in the program, making an initial diagnosis of the viability of their participation and use of the program.

– Group internationalization workshops (mid-July). Topics of information sources, data, statistics, trade barriers, international promotion will be taught.

– Individual tutorials: Mentoring (June-August). Each participating company will receive 3 sessions in which they will prepare for a commercial agenda and the internationalization of their product.

– Individual business agendas B2B online. Preparation of the commercial agenda and preparation for it (August-September).

– Monitoring of commercial actions (one month later).

Thanks to these actions, the participating Panamanian companies will be prepared to improve their competitiveness and export capacity, achieving an increase in their exports and, therefore, in their global sales volume.

Chilepork returns to face-to-face events in South Korea with the support of Opera GB

31 May, 2021by Opera Global Business Opera Global Business No Comments

Last Thursday, May 27, Chilepork held its first annual dinner for its importers since the Pandemic began. Thanks to the support of Opera Global Business, which will support Chilepork in promoting Chilean pork in South Korea in the next two years, the event could be held in person, strictly complying with all sanitary measures to carry out a safe and successful event.

The dinner was held at the Marriott Dongdaemun Hotel in Seoul and welcomed about 30 guests, most of them Korean importers from the meat sector, and also included the attendance of the Chilean ambassador Mrs. Gloria Cid and the commercial and agricultural attaché Mr. Jose Miguel Sepúlveda.

It is expected to be the first face-to-face event of many in a country that fortunately little by little returns to its normal activity.

Panamanian companies of the agroindustrial sector take benefit from the training sessions given by Opera Global Business in May

31 May, 2021by Opera Global Business Opera Global Business No Comments

Within the framework of the Competitive Agro-industries program executed by the Ministerio de Comercio e Industrias of the Panamanian Republic, different training sessions have been developed for the 100 Panamanian companies in the agro-industrial sector.

These online conferences were held through different workshops where Opera consultants taught the following subjects:

Market Research Workshop: May 14^th and 17^th.
Sources of Information, Data and Statistics Workshop: May 21^st and 24^th

In addition, to complete this first training module in research and marketing strategies, on May 26^th and 27^th the Strategic Marketing and Merchandising Workshop will be held.

Thanks to these workshops, Panamanian companies enrolled in the program will be able to detect the skills they must develop to improve their relationship with the market, and thus, achieve the main objective: to improve the competitiveness of the Panamanian agri-food industry and enhance its opportunities for insertion in the national and international market.

BLOG