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Opera Global Business involved in the organization and implementation of the European beef promotional campaign EUBEEF ASIA: Nice to beef you in China and South Korea

“Nice to Beef You” is a promotional campaign with European funds that aims to increase the competitiveness and consumption of European Beef in China and South Korea. This projects intends to raise the awareness of the European beef quality and its EU production model by carrying out a mix of promotional and informative activities in the target markets such as participations at trade fairs, study trips and informative seminars. Two of the most important beef associations in Europe in terms of production and representativity are behind this campaign: Provacuno from Spain and ASSOCARNI from Italy. 

We continue to make progress in our mission to support the European Commission in its objective of promoting the EU’s quality policy and the qualities of European food products, this time in Japan, as part of the “Perfect Match!” campaign.

We do not stop! Our team is finalizing all the details for next March 7.

See you at Foodex Japan 2023!

Union makes force. That is what GOPA COM, Opera Global Business and Edelman thought when REA published a tender last year. They decided to build a consortium led by GOPA COM to be the most competitive option for this campaign and indeed, they were, being recently awarded with this contract.

This mean that the consortium will be in charge of supporting REA for the next 3 years in the organization of promotional events and EU pavilions in third Countries. The campaign, that starts next January, will last 3 years with the aim of raising awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on third countries.

These are great news for Ópera Global business which has been working with EU fundings for the promotion of agricultural products since 2017 for different Eu agri-food bodies, targeting mostly third countries.

Last July a new project was launched to promote European wine through funds from the REA (Research Executive Agency), which until now were known as CHAFEA funds. With the “Taste The Difference Made in EU (TTD.EU)” program, the consulting firm Opera Global Business will take charge of the implementation of a promotion campaign for the main European Denominations of Origin. The partners of the program (Unione Italiana Vini -UIV and the Catalan food promoter PRODECA) have relied on the consultancy’s experience in promotional campaigns for the sector.

The program, with a total amount of 6 million euros, aims to promote knowledge of the quality labels of European wines, their characteristics and their quality systems in the two main world markets: the United States and China. The campaign foresees the use of all the most effective promotional tools. In addition, new techniques and new innovative solutions will be made available to the sector and the DO.

In China, it has already been possible to implement events and actions in person, thanks to the local Opera Global Business team that has carried out training and information sessions for professionals in the sector in the main provinces of the country. In the coming months, numerous events are planned both in China and in the United States.

One more year, and after the success of the 1st edition, Opera Global Business continues to focus on gender equality and the growth of inclusive development through the implementation of the #MujerEmprendexport program in Panama.

The fundamental objective of the participation of Opera Global Business in this program is to promote the competitiveness of companies led by Panamanian women, providing them with advice, training and technical assistance to promote their products in the international market.

To achieve these objectives, the program is divided into different actions:

– Pre-selection of qualified candidates to participate (May – July). Selection of the companies participating in the program, making an initial diagnosis of the viability of their participation and use of the program.

– Group internationalization workshops (mid-July). Topics of information sources, data, statistics, trade barriers, international promotion will be taught.

– Individual tutorials: Mentoring (June-August). Each participating company will receive 3 sessions in which they will prepare for a commercial agenda and the internationalization of their product.

– Individual business agendas B2B online. Preparation of the commercial agenda and preparation for it (August-September).

– Monitoring of commercial actions (one month later).

Thanks to these actions, the participating Panamanian companies will be prepared to improve their competitiveness and export capacity, achieving an increase in their exports and, therefore, in their global sales volume.