The Valle del Jerte picota cherry has started this year the European program (REA) to be promoted in the United Kingdom under the campaign “Pick a Picota from Europe” with Opera Global Business as executing agency.

This campaign, subsidized by the European Research Executive Agency (REA), aims, in addition to reaching more consumers, to show the traditional, healthy and sustainable harvesting methods used by the main European producer, Valle del Jerte, and to inform the British consumer about the unique characteristics and benefits of the picota cherry.

Among the various actions developed within the program, is the participation in the Fruit Attraction 2021 fair, one of the most important international fairs in the fruit and vegetable sector. From October 5 to 7, all international visitors and professionals from the sector were able to visit the Pick a Picota from Europe stand to learn about all the benefits and characteristics of this delicious fruit.