Together with the Regulatory Council of the DO ‘Jerez Xeres Sherry’, the international consultant has collaborated in the organization and realization of a meeting agenda for the Jerez Chamber of Commerce in the French region of Champagne
Several Jerez wine companies, with some institutional representatives of the Jerez Wine Regulatory Council and the Jerez Chamber of Commerce have carried out a prospecting mission with the aim of improving the international attitude and export fabric of the local sector.
From September 16 to 20, 2019, within the framework of the “International Plan for the Promotion of SMEs”, co-financed by the European Regional Development Fund (ERDF) and the IEDT of the Diputación de Cádiz, this institutional and commercial action has had place in the Champagne region (France).
For four days, meetings have been held with Interprofessional Organizations, Chamber of Commerce, visits and tastings with small winemakers, as well as large wineries and cooperatives in Champagne. Getting in touch with such a case of success of the sector at international level, has given the opportunity to analyze the “modus operandi” and the clear examples of wine tourism and “wine marketing” in the French region.
Opera Global Business consultants have been responsible for the selection of local institutional bodies, collaborating in the preparation of the agenda. The institutional delegation of Jerez has had personalized support and technical and logistical support in the previous phase and during the mission at destination.