Under the campaign “What Wonderful European Beef 2.0“, Opera Global Business consultants organized, after the pandemic, the first face-to-face reverse mission aimed at Saudi Arabian importers.

During this action, carried out between October 31st and November 4th, a group of 6 importers from the meat sector had the opportunity to visit several factories, slaughterhouses and beef farms in Spain, where they could learn first-hand about the European Production Model and the importance it gives to sustainability, animal welfare and sanitary control.

In addition to these interesting visits, the Saudi importers participated in two b2b seminars in Madrid and Barcelona with companies in the sector.

The objective of this trade mission is to promote European beef in Saudi Arabia in order to increase exports to the country, being the first activity of a wide range of promotional actions planned for the Saudi market during the next 3 years, which include fairs, showrooms, masterclass… and much more!