Within the framework of the Competitive Agro-industries program executed by the Ministerio de Comercio e Industrias of the Panamanian Republic, different training sessions have been developed for the 100 Panamanian companies in the agro-industrial sector.
These online conferences were held through different workshops where Opera consultants taught the following subjects:
- Market Research Workshop: May 14th and 17th.
- Sources of Information, Data and Statistics Workshop: May 21st and 24th
In addition, to complete this first training module in research and marketing strategies, on May 26th and 27th the Strategic Marketing and Merchandising Workshop will be held.
Thanks to these workshops, Panamanian companies enrolled in the program will be able to detect the skills they must develop to improve their relationship with the market, and thus, achieve the main objective: to improve the competitiveness of the Panamanian agri-food industry and enhance its opportunities for insertion in the national and international market.