Opera Global Business resumes face-to-face promotion of European wine in Asia

Opera Global Business resumes face-to-face promotion of European wine in Asia

by Opera Global Business

Opera Global Business takes up the initiative of face-to-face promotion in Asia of the wine sector, as the implementation agency of the European program “European Garnacha / Grenache Quality Wines from France and Spain”. In the period of global recovery that many countries are carrying out after the pandemic, the large Asian economies have left room for the return of large exhibition points in face-to-face format, such as trade fairs. In this sense, Opera has implemented two trade fairs with direct impact in two major Asian capitals: Wine & Gourmet Japan, in Tokyo from April 21 to 23, and Topwine China, in Beijing from June 1 to 3. Between both fairs, the data confirm that the face-to-face promotion has a new place, with more than 37,000 attendees in total. During both events, Opera Global Business also implemented two seminars (masterclass) and two dinners with local sommeliers, combining synergies to promote the European wine sector, which were very successful and well received by the attendees. During all the events, special emphasis was placed on promoting European quality wine, certified under the PGI (Protected Geographical Indication) and DO (Denomination of Origin) quality seals.

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