Opera Global Business coordinated the participation in the ProWine Shanghai fair, held last November, of the program “Taste the Difference: Quality Wines from the Heart of Europe” (TTD.EU), a campaign to promote European wine and its quality labels (PDO/PGI) in China and the United States.

Activities included a master class to raise awareness of the long tradition and quality standards of the Catalan region’s appellations of origin, as well as virtual meetings between wine operators and representatives of Catalan wineries.

“Taste the Difference: Quality Wines from the Heart of Europe” is a three-year promotion project funded by REA, the European Research Executive Agency. Its beneficiaries, Unione Italiana Vini (the Italian wine market association) and Prodeca (the public body that supports Catalan companies abroad), rely on Opera Global Business for the implementation of promotional activities.

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