Opera Global Business continues to lead European wine promotion campaigns

by Opera Global Business Opera Global Business No Comments

Last July a new project was launched to promote European wine through funds from the REA (Research Executive Agency), which until now were known as CHAFEA funds. With the “Taste The Difference Made in EU (TTD.EU)” program, the consulting firm Opera Global Business will take charge of the implementation of a promotion campaign for the main European Denominations of Origin. The partners of the program (Unione Italiana Vini -UIV and the Catalan food promoter PRODECA) have relied on the consultancy’s experience in promotional campaigns for the sector.

The program, with a total amount of 6 million euros, aims to promote knowledge of the quality labels of European wines, their characteristics and their quality systems in the two main world markets: the United States and China. The campaign foresees the use of all the most effective promotional tools. In addition, new techniques and new innovative solutions will be made available to the sector and the DO.

In China, it has already been possible to implement events and actions in person, thanks to the local Opera Global Business team that has carried out training and information sessions for professionals in the sector in the main provinces of the country. In the coming months, numerous events are planned both in China and in the United States.

The 2nd edition of the Mujer Emprende Export project begins

by Opera Global Business Opera Global Business No Comments

One more year, and after the success of the 1st edition, Opera Global Business continues to focus on gender equality and the growth of inclusive development through the implementation of the #MujerEmprendexport program in Panama.

The fundamental objective of the participation of Opera Global Business in this program is to promote the competitiveness of companies led by Panamanian women, providing them with advice, training and technical assistance to promote their products in the international market.

To achieve these objectives, the program is divided into different actions:

– Pre-selection of qualified candidates to participate (May – July). Selection of the companies participating in the program, making an initial diagnosis of the viability of their participation and use of the program.

– Group internationalization workshops (mid-July). Topics of information sources, data, statistics, trade barriers, international promotion will be taught.

– Individual tutorials: Mentoring (June-August). Each participating company will receive 3 sessions in which they will prepare for a commercial agenda and the internationalization of their product.

– Individual business agendas B2B online. Preparation of the commercial agenda and preparation for it (August-September).

– Monitoring of commercial actions (one month later).

Thanks to these actions, the participating Panamanian companies will be prepared to improve their competitiveness and export capacity, achieving an increase in their exports and, therefore, in their global sales volume.

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